Director – Customer Acquisition Team
Job Summary
The Director of the Customer Acquisition Team leads strategy and execution to attract, engage, and convert prospective clients. This role involves overseeing marketing campaigns, sales pipelines, and customer onboarding to drive growth and revenue. The Director will lead a dynamic team, collaborate with cross-functional departments, and ensure customer acquisition goals align with the company’s overall vision.
Key Responsibilities
- Develop and implement customer acquisition strategies to meet growth targets.
- Lead a team of marketing and sales professionals to generate and convert leads.
- Oversee digital marketing campaigns, including SEO, SEM, email, and social media.
- Analyze market trends and customer data to identify opportunities and optimize campaigns.
- Collaborate with product, operations, and customer success teams to refine the customer journey.
- Monitor and report on acquisition metrics, providing actionable insights for improvement.
- Manage budgets and allocate resources for maximum ROI.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field (Master’s preferred).
- 8+ years of experience in customer acquisition, marketing, or sales leadership.
- Proven track record of driving customer growth in a B2B or healthcare setting.
- Strong analytical, leadership, and communication skills.
- Proficiency in CRM and marketing tools (e.g., Salesforce, HubSpot, Google Analytics).
